Our Team | True Freedom Home Care


Bobby Gross


Mr. Gross possesses over 25 years of experience in senior-market sales and management. Prior to ASSI, he was a top sales performer for Diversified Health Services. In 1990, he co-founded Fidelity Assurance Inc., which has long been recognized as a leader in the senior insurance arena by providing the sale of Medicare supplements, long-term care and home healthcare insurance, annuities, life insurance as well as non-insurance service contracts.

Bob Doolan


As co-founder of ASSI, Bob Doolan provides enterprise strategic planning, stewardship and guidance to the sales force.

Mr. Doolan previously held various positions with Fidelity Assurance during a twenty-two-year period as a Division Manager. Mr. Doolan was responsible for the oversight of 60 full-time captive agents producing Medicare supplements, long-term care, home healthcare, single premium annuities, final expense life and non-insurance service contracts. He brings more than 25 years of industry and management experience to ASSI.

Marc Sinton

Chief Operating Officer

Marc Sinton provides sales and product marketing management leadership to ASSI. As Chief Operating Officer for ASSI, Mr. Sinton was instrumental in the product launch of “True Freedom” to nationwide distribution.

Mr. Sinton brings unique knowledge to senior-product marketing that can only come from firsthand experience as a prior Divisional Manager for Diversified Health Services and Fidelity Assurance. During his tenure, his personal production led him to be a continual top performer for nearly 25 years, while at the same time he led the sales team to record production and profitability. His success enabled Fidelity to prosper and expand into a variety of markets.

Chen Randall

Chief Administrative Officer

Chen came to American Senior Services, Inc. (ASSI) as an Chief Administrative Officer with a solid track record for maximizing the productivity of the people within her realm of responsibility. Ms. Randall helped design and develop the first versions of software for ASSI. She was instrumental in creating, maintaining and expanding the base of operations and administrations to facilitate a smooth running office; which promotes high quality and efficiency.

Chen oversees the day to day operations of the company which includes; administration, software development and design, accounting, contracting, claims, state compliance of all states and training new staff members. Mrs. Randall started her career with (ASSI) at its inception in 2008.

Scott Gross

Marketing & Training Director

Responsible for the support, development and integration of all marketing elements at American Senior Services Incorporated (ASSI). Mr. Gross also provides assistance and support to sales representatives across the country for the True Freedom Home care plans.

For over a decade, Scott has dedicated himself to the senior health market. He began his career in the traditional Medicare Supplement, Long Term Care, Life Insurance & Indemnity Product sales division of the Fidelity Assurance Agency. He later moved from the sales side of the business to the support side, where he made the transition to Training Director. As Director of Training, he oversaw agents’ product training , compliance and sales support for the organization. Mr. Gross has represented ASSI and the True Freedom plans since the company’s inception in 2008.

Jim Tran

Technical Support

A veteran software engineer with over two decades of experience in the information technology field, Mr. Tran combines modern computing techniques with a user-focused philosophy.

After joining American Senior Services Incorporated (ASSI) in 2008, he designed and implemented a customized corporate system that emphasizes efficiency, accuracy, and ease of use. This system enables our staff to respond swiftly to the needs of our clientele and our business partners while maintaining a high standard of service.

Laurie Plumlee


With over 30 years of experience in the senior market, Laurie Plumlee is an integral part of American Senior Services, Inc. Laurie has been associated with American Senior Services since its inception in 2008 and joined the team full time in 2017. She has years of office management experience and we rely on Laurie to assist in facilitating the day to day organizational and administrative duties of the company. Laurie’s expertise, dedication, and strong work ethic contribute to maintaining an efficient and successful business environment.

Sheri Decker


Sheri joined American Senior Services, Inc. following a long history of administrative assistance experience within the traditional insurance industry whose focus was dealing with senior clientele and sales representatives. Her expertise in customer relations is unmatched. She is extremely enthusiastic in all aspects of service to both representatives and clients. Her history of professionalism and efficiency makes her an invaluable addition to the ASSI team.

Robin May


Robin has come to American Senior Services, Inc. with many years of administrative experience working within the senior insurance arena. She brings astonishing attention to detail and has an in-depth knowledge of numerous senior market organizations. She plays a vital role in our day to day operations and ASSI is fortunate to have such a valuable and experienced team member.

Nancy Guiler


Nancy joined the American Senior Services, Inc. team with over 24 years of office administrative experience in the insurance industry. She was the “go to person” for numerous companies in the senior market and this is credited to her professionalism and efficiency. She plays a crucial role in keeping the operations flowing seamlessly in the office environment. With her integrity, reliability and hard work ethic, she is a definite asset to the ASSI team.


I.T. Support Team

FeldTech was founded by Forrest Feld and has a I.T. support staff that handles all aspects of computer and network related services for ASSI since 2012. Staying on top of the latest technologies and providing the most effective communication vehicle allows ASSI to continually administer the best services to its customers.