True Freedom And Firstlight Home Care Partner To Provide Non-Medical Home Care Services At Home

Largo, Fla. (April 16, 2021) True Freedom has announced a preferred partnership with leading franchisor FirstLight® Home Care to provide home care services to their members.

True Freedom is the only company that offers seniors nationwide home care plans as an option to conventional insurance. True Freedom Home Care Plans enable individuals to age in place, maintain their independence, and be safer at home as they go about their everyday living—lessening the responsibility on family members.

“We are delighted to be able to partner with FirstLight Home Care,” said Bobby Gross, Co-Founder, and CEO of True Freedom. “Our Plans provide seniors with the freedom to live comfortably in their own homes. Most seniors would prefer to age in their home where they may need home care services.”    

FirstLight Home Care franchisees deliver non-medical home care services to seniors and others who need help at home.  FirstLight Home Care has been recognized as a franchisee satisfaction award winner for 10 consecutive years and recently joined Franchise Business Review’s Hall of Fame.

“We understand the benefits of allowing older adults the freedom to age gracefully at home. Our senior care services provide daily assistance and essential in-home support that the elderly need to live a life of dignity, with as much independence as possible,” said Glee McAnanly, President of FirstLight Home Care. 



American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional long-term care/home care insurance. True Freedom Plans feature no medical underwriting and no age limits. ASSI is a trusted organization that successfully serves seniors in all 50 states through a commitment to integrity and financial responsibility. For more information, visit



FirstLight Home Care is a leading provider of non-medical home care, helping individuals achieve the quality of life they deserve. FirstLight is a lifeline not only for seniors, but for people recovering from illness, injury or surgery, adults with disabilities, veterans, busy families, and anyone 18 and older who needs personal or companion care services. FirstLight Home Care’s mission is to deliver exceptional, compassionate care provided by extraordinary people.  For more information, visit  


Media Contacts:

Cresta Lewis

Public Relations & Social Media Manager

FirstLight Home Care

(513) 341-8243



Chen Randall

Chief Administrative Officer

True Freedom

(888) 245-9001