Circle of Excellence Honoree Recognized by True Freedom

LARGO, FLORIDA (October 6, 2020)—True Freedom announced today that Lyn Rowe, CFP® has been recognized as a Circle of Excellence Award Honoree.

True Freedom is the only company that provides nationwide home care plans for seniors as a viable alternative to traditional long-term care insurance.  Since 2008, True Freedom has pioneered home care service contracts for independent seniors to easily engage home care service providers and independent care givers. 

Lyn is the founder of Lyn Rowe Insurance based in San Diego and one of the most successful independent agents in southern California.  Her recognition as a Circle of Excellence Award Honoree is based on her lifetime production, service, and support of seniors.  Professional, accomplished, influential – that’s Lyn Rowe.   

“We are thrilled to recognize Lyn Rowe and welcome her to our Circle of Excellence,” said Bobby Gross, Co-Founder and CEO of True Freedom. “Lyn is gifted at providing value for her senior clients and helping them gracefully age in place.”

“I am thrilled to be honored by True Freedom,” said Lyn Rowe, Owner of Lyn Rowe Insurance Inc.  “True Freedom is an amazing product for seniors and I’m equally honored to represent the company.”

True Freedom is simple and easy for agents and advisors who provide long-term care solutions for their clients. Home care plans from True Freedom enable seniors to maintain their independence and get the help they need for everyday living.


About True Freedom:

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional long-term care/home care insurance. True Freedom Plans feature no medical underwriting, and no age limits. ASSI successfully serves seniors through a commitment to integrity and financial responsibility. For more information, visit


For more information:

Chen Randall

Chief Administration Officer

True Freedom


Phone: (888) 245-9001