Third Generation Products Released by True Freedom

ST. PETERSBURG, FLORIDA (September 14, 2014)—True Freedom announced today that it has launched its third-generation product offerings for seniors across the United States.

True Freedom is the only company that provides nationwide home care plans for seniors as an alternative to traditional long-term care insurance.  The next-generation products substantially increase benefits including the lifetime value of our platinum plan to $250,000.  True Freedom provides innovative product offerings for seniors who at times may need to stay at home with assistance from home care agencies and independent care givers.    

“We are so pleased to release these advanced new product offerings to the senior market,” said Bobby Gross, Co-Founder, and CEO of True Freedom. “As the leading provider of home care plans, our customers will continue to enjoy extraordinary value from True Freedom.”

True Freedom is simple and easy for our agents and advisors who provide long-term care solutions for their clients. Home care plans from True Freedom enable seniors to maintain their independence and get the help they need for everyday living.


About True Freedom:

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional long-term care/home care insurance. True Freedom Plans feature no medical underwriting, and no age limits. ASSI successfully serves seniors through a commitment to integrity and financial responsibility. For more information, visit


For more information:
Chen Randall
Chief Administration Officer
Phone: (888) 245-9001